video responsive mask



Blah Blah Blah

director Rollo Jackson
production Somesuch
agency 72andSunny
vfx/cgi Machine Molle
art Machine Molle
post production Machine Molle

These six films are part of the worldwide campaign for adidas. Blah blah blah illustrates the media and the fan pressure over the soccer world. Our mission was to work on the entire art direction of the movies with one goal, illustrate the omnipresence of this pressure on screen. The challenge was to create, decline and animate drawings and typography in order to target a young and connected demographic.