video responsive mask

LAYS

Animation

Campaign

Director Rollo Jackson
Agency AMV BBDO
CGI/Animation Machine Molle

Lays debuts with Messi to promote UEFA Champions League sponsorship. After our first successful partnership with the director Rollo Jackson we joined forces once more for the world tv ad campaign LaysThe film deals with people's passion for football and reinforces the time of pleasure among friends. The challenge was to create, decline and animate drawings and typography.