Director Rollo Jackson
Agency AMV BBDO
CGI/Animation Machine Molle
Lays debuts with Messi to promote UEFA Champions League sponsorship. After our first successful partnership with the director Rollo Jackson we joined forces once more for the world tv ad campaign Lays. The film deals with people's passion for football and reinforces the time of pleasure among friends. The challenge was to create, decline and animate drawings and typography.
LAYS - Campaign
LAYS / Yellow Bag / Commercial (2017)
LAYS / The Throw / Commercial (2017)
LAYS / Red Bag Hero / Commercial (2017)